Last updated: June 24, 2026
LilyTily ("LilyTily," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, and share information when you visit lilytily.com (the "Site") or otherwise interact with us. It does not apply to information collected by Amazon.com when you purchase our products through the Amazon marketplace — that activity is governed by Amazon's own privacy notice.
1. Information We Collect
We collect information in the following ways:
- Information you give us directly: your name, email address, and any message content when you use our contact form, sign up for our email list, or otherwise contact us.
- Information collected automatically: when you visit the Site, we (and our service providers) may automatically collect device information, IP address, browser type, pages viewed, referring URLs, and similar usage data through cookies and similar technologies.
- Information from third parties: if you purchase a LilyTily product through Amazon, Amazon — not LilyTily — collects and processes your order, payment, and shipping information in accordance with Amazon's privacy notice. We may receive limited, aggregated sales information from Amazon, but we do not receive your full payment details.
2. Cookies and Tracking Technologies
We use the following tools to understand how visitors use the Site and to deliver relevant advertising:
- Google Analytics — helps us understand site traffic and visitor behavior. Google's use of data is governed by the Google Privacy Policy.
- Meta (Facebook/Instagram) Pixel — helps us measure the effectiveness of our advertising and show you relevant ads on Meta platforms. Meta's use of data is governed by the Meta Privacy Policy.
You can control cookies through your browser settings, and you can opt out of interest-based advertising through tools such as the Digital Advertising Alliance opt-out page.
3. How We Use Your Information
- To respond to inquiries submitted through our contact form
- To send marketing emails to subscribers who opt in (you may unsubscribe at any time)
- To analyze and improve the Site's content, layout, and performance
- To measure and improve our advertising campaigns
- To comply with legal obligations
4. How We Share Your Information
We do not sell your personal information for money. We may share information with:
- Service providers who help us operate the Site, host our data, send emails, or run analytics and advertising (e.g., our website host, Google, Meta, and our email service provider)
- Amazon, solely in connection with order fulfillment when you purchase through the Amazon marketplace
- Law enforcement or other parties when required by law or to protect our rights
5. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we have collected about you and how it has been used and shared
- Request deletion of your personal information, subject to certain exceptions
- Correct inaccurate personal information
- Opt out of the "sale" or "sharing" of your personal information (our use of analytics and advertising pixels may be considered "sharing" for cross-context behavioral advertising under California law)
- Not be discriminated against for exercising these rights
To exercise any of these rights, contact us using the information below. You may also designate an authorized agent to make a request on your behalf.
6. Children's Privacy
The Site is intended for use by adults purchasing jewelry for themselves and their children. The Site is not directed at children, and we do not knowingly collect personal information from anyone under the age of 13. If you believe a child has provided us with personal information, please contact us so we can delete it.
7. Data Security
We use reasonable administrative and technical safeguards to protect the information we collect. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes.
9. Your Choices
You can unsubscribe from marketing emails at any time using the link in any email we send, adjust cookie preferences through your browser, and contact us directly to ask about, correct, or delete your information.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "Last updated" date above.
11. Contact Us
Questions about this Privacy Policy can be sent to support@lilytily.com.
12. Governing Law
This Privacy Policy is governed by the laws of the State of California, without regard to conflict-of-law principles.
